TRADE

OZ, 1967, London launch issue

Nominated by Conor McNicholas, editor, NME:

If you're looking for an arresting cover this is it. It looks incredibly radical but it actually conforms to all the solid principles – it has a clear logo, 'eye-contact' in the 'face' (that forms part of the logo) and a good, clear descending hierarchy of typography and some good coverlines. It's a fabulous piece of typography from 1967 but it still feels very fresh. It feels like a work of art but if you put it on the newsstands today it would still deliver commercially by grabbing you and exciting you.


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OZ, 1967, London launch issue