LOADED, Kevin Keegan

Nominated by Derek Harbinson, editorial director, Dennis Communications:

This is one of the great 'poster' covers that put Loaded at the heart of the mid-90s men's mag explosion. In fact, back then, they were literally posters, as illegal flyposting was the only marketing the magazine had. For me it has everything that Loaded was about at the time. It's full of brash confidence, irreverent wit and charm. It has the look of a classy, intelligent, quality publication that has been attacked by a bunch of kids with Asbos, which in essence was the exact editorial mix of Loaded. Everything you need to know about the magazine is right there on the cover – just as it should be. This is all about getting the maximum possible impact from your cover and screw the consequences. With the balance of power now shifted firmly to celebrities and their agents, it's almost impossible to imagine a magazine doing something similar now with a cover shoot and getting away with it.